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Material for publication

Material for publication is composed largely of textual documents and images. Textual and graphic material may be derived from existing documents or may be specifically designed for the Web. The Web usually requires a different document style from that intended for more conventional publication.

There are several ways in which Web documents can be created:

• Existing documents in other formats can be converted to HTML (see Chapter ).

• New documents can be written using a specialised HTML authoring tool (see Chapter ).

• New documents can be written directly in raw HTML (see Chapters -).

Documents can include in-line images. This is described in Chapter . Other material, such as audio and video, can be referenced from Web documents but these types of media are currently not integrated into Web documents. They are created using existing multimedia tools and played by applications external to the Web browsers. The Web simply acts as the transport medium.

Dynamic documents can be generated automatically by programs running on the server. This requires programming on the server and is discussed in Chapter .

• Managing content
• Web style issues
  • The structuring of information
  • Use of links
  • Control over presentation
  • International cultural differences
  • Other style guidelines

Spinning the Web by Andrew Ford
© 1995 International Thomson Publishing
© 2002 Andrew Ford and Ford & Mason Ltd
Note: this HTML document was generated in December 1994 directly from the LaTeX source files using LaTeX2HTML. It was formatted into our standard page layout using the Template Toolkit. The document is mainly of historical interest as obviously many of the sites mentioned have long since disappeared.